Part of the Lucid Air Sapphire experience: a full day at the track where Lucid’s own employees got up close with the Air Sapphire. Between laps and hands-on activities, the team got a deeper look at the ethos behind Lucid and what drives the brand forward. I directed, filmed and edited the day into one high-energy recap.

Client: LUCID Motors
Produced by: Marko Abrams
Directed & Filmed by: Marko Abrams
Editor: Marko Abrams